Renew Home is now Everyday Electric.
The VPP company announced today that it is expanding its flexibility offerings: from smart thermostats and HVAC systems to a “whole-home solution,” which integrates electric vehicles and their chargers, as well as storage and solar. Accordingly, the company is renaming its VPP program Everyday VPP.
As part of this expansion, Everyday Electric has acquired Smartcar, a platform that allows EV drivers to connect their vehicles to energy companies using software. Financial terms weren’t disclosed.
Ben Brown, Everyday Electric CEO, told Latitude Media that this new “technology-agnostic” approach is key to embedding maximum flexibility, with the ensuing energy savings, into daily life for the company’s customers.
“Obviously, smart thermostats and HVAC have been such an amazing way for mass audiences across the country to be able to engage in energy savings,” Brown said. “But as people are adopting EVs [and] getting solar and storage, it is really critical that we embed those experiences and allow people to move up that curve.”
The news of the rebranding comes nearly three years after Renew Home’s initial creation: In 2023, Google spun out Nest Renew, its energy services business for the smart home, as a stand-alone company backed by Sidewalk Infrastructure Partners. That company merged with OhmConnect.
It was the beginning of a phase of consolidation for the VPP market, as the industry became more attuned to the opportunity presented by the technology. In the years since, EnergyHub bought edge DERMS company Resideo Grid Services, and energy giant NRG Energy acquired commercial VPP company CPower from LS Power, among other examples.
The new market for VPPs
In the last almost three years, while Everyday Electric has become one of the largest residential VPP companies in the country, the role of the VPP has transformed. That’s thanks to the convergence of load growth, affordability concerns, and aging infrastructure — all factors that have increased the appeal of both making the most of the existing grid and saving customers’ money.
“Five-plus years ago, people would look at their utility bills and spend 12 minutes a year, some stat like that, thinking about [them],” Brown said. “But now energy affordability is becoming a massive challenge…across all households.”
With households paying more attention to their bills, and technology making it easier to build flexibility into everyday products, Brown called the opportunity for a company like Everyday Electric “amazing.” The company has set the goal of helping households save more than $5 billion over the next five years.
“We realize that we’re at a significant moment in time to reintroduce ourselves as a larger company,” he said.
The opportunity also reflects a new interest from large loads, which are desperate to find and fund capacity wherever they can get it — and are showing some willingness to back residential VPP solutions as one option. In June 2026, Everyday Electric announced it was teaming up with Sunrun and Tesla to sell a combined 16 gigawatts of flexible residential capacity to hyperscalers and utilities. The three companies are now putting the partnership to work for the first time in PG&E’s latest VPP pilot program, the Smart Home Assets for Reliability and Efficiency (or SHARE) VPP, which was announced last month and is, unusually, funded directly by Google.
And, in addition to the Smartcar acquisition, Brown said the collaboration with Tesla and Sunrun is also part of a larger set of partnerships Everyday Electric will be embracing as it expands its work.
