In energy, like in any other field, political or market uncertainty is generally not good for business. The one exception, however, is the energy intelligence platform. At a time when load growth projections vary and federal policy is volatile, investors need reliable price and market data more than ever.
That’s according to Luca Pedretti, co-founder and chief operations officer of Pexapark, a renewable energy market intelligence platform based in Switzerland, which collects data about clean power purchase agreements pricing and creates benchmarks for its customers. The company today announced its acquisition of RenewaFi, a similar platform for renewable energy and battery storage covering deals in Texas’ ERCOT.
Armed with RenewaFi’s data, Pexapark is planning to expand into the United States market for the first time. And as Pedretti told Latitude Media, it is “a particularly good moment” for Pexapark to cross the Atlantic.
“If there is uncertainty, if there is turmoil, if there is lots of news, this is great for us, because especially in times of volatility and turmoil, people need more price intelligence and a trusted, independent source,” he said. “In contrast to other businesses, we thrive on volatility and uncertainty.”
The volatility is due to a combination of factors: unprecedented load growth, a quickly evolving market with a high penetration of solar and wind, and policy uncertainty about the impact of Trump administration policies like higher tariffs.
Noam Yaffe, founder and CEO of RenewaFi, said that he can pinpoint a clear moment when the artificial intelligence boom upended pricing expectations for PPAs: when ERCOT launched a “new era of planning” in April 2024, due to Texas load growth forecasts through 2030 rising by 40 gigawatts in one year.
“When I was in the business of these long-term PPAs in 2018 and 2019, everyone could pretty much guess where the solar PPA would be — within one dollar to two bucks per megawatt hour,” he said. “Now, we see spreads of 10 or more dollars per megawatt hour, for what’s basically the same product, because there’s just so much unknown.”
Sellers of PPAs are hiking up the prices because they expect the power demand “to explode,” and buyers claiming “it’s all overblown” both rely on platforms like Pexapark and RenewaFi to access clear pricing benchmarks, Yaffe added.
This seismic load growth is one of the factors that prompted Pexapark to expand into the U.S. market in the first place.
“What attracted us to the U.S. is the overall market growth,” Pedretti said. “We do have growth in Europe, but it’s a completely different dynamic, and we have demand stagnation.” (In Europe, reported PPA volume decreased by 11% in 2024 compared to the year before, but the number of deals had a 14% increase, according to Pexapark’s 2025 market outlook.)
Once the decision to expand had been made, entering the market through ERCOT made the most sense. The Texas grid operator has seen a 17% climb in power demand in 2024, which it has met by deploying a record amount of renewable energy projects, thus becoming an important testing ground for the energy transition in the country. “It’s the most liquid, the biggest, and the fastest growing PPA and toll markets for batteries,” Pedretti said.
In the coming months, Pexapark and RenewaFi are planning to expand their area of coverage to include PJM, the largest deregulated wholesale electricity market in the world.
The move will give the platforms’ customers data and market intelligence that spans two continents — a valuable offering for investors looking to diversify their portfolios for resiliency.
“The world is becoming much more interconnected and reliant on different geographies, especially with the tariffs and supply chain uncertainties,” Yaffe said. “We want to have that global view, because a lot of our clients are looking at all markets as investment opportunities, they’re trying to diversify. And we need to be able to provide that single global point of truth.”
