Building customer momentum early in the year can help utilities establish a strong foundation for achieving annual product sales and energy-savings goals. Yet complicated choices, unclear eligibility, installation uncertainty, and cumbersome enrollment processes often prevent interested customers from taking action.
In this webinar, Resource Innovations and utility partners will explore how to identify the points where customers get stuck and create simpler paths to participation. Through real-world examples — including targeted microsites and limited-time offers, in-person product demonstrations, and guided product selection enabling professional installation at a fixed price — attendees will learn how utilities can reduce friction, accelerate participation, and turn customer interest into measurable program results.
Can’t join the event live? Register to receive a recording after the event.
Key questions we’ll address:
- Where do customers get stuck between discovering an energy-saving product and completing a purchase or order — and how can utilities remove those barriers?
- How can targeted microsites and limited-time offers make discounted and no-cost products easier for customers to find and obtain?
- How can bringing products directly into communities make energy-efficient solutions more tangible, accessible, and relevant?
- How can guided product selection, instant incentive qualification, and transparent installation pricing give customers greater confidence to act?
